This image of signage conveys a lot of information about the business it describes

This image of signage conveys a lot of information about the business it describes

Business Rationale

On a good day, social media connects and informs us. Begun as vehicles to support our personal socialization, most social media platforms are now big business -- arguably some of the most powerful tools for attracting and retaining customers for our products and services.

Images have always played a key role in social media posts, and to share personal pictures of our travels, our exploits, and our lives, image quality is often not memorable. Your friends may not pay much attention to your post about a friend you've spent time with or a location you've visited, if the accompanying image isn't in focus or properly exposed, but so be it.

Adding an image to your commercial social media pages to attract new customers, though, is different. You've chosen to use an image to represent your brand, and if the image is unfortunate, then you may have done damage to your business rather than promoting it. Food images, for example, that are taken with room lighting and a camera phone are often the worst culprits.

Put your best foot forward. Take the effort to work with a photographer who understands your business, and whose results excite you. Then you'll be prepared to post those pictures on your social media and web site pages without shame or regret.